Noah x Warby Parker

In collaboration with Noah, Warby Parker released a timeless collection that draws inspiration from English dark academia and 80s collegiate counterculture. The visual direction of the campaign captured this vintage vibe, bringing New York and Britain together through a moody, timeless aesthetic.

We worked closely with Noah’s founder, Brendon Babenzien, and photographer Rahim Fortune to craft the campaign imagery. Supplementary content, shot in Super 8mm, added a raw, intimate layer to the storytelling. The campaign gave back to the literary community by supporting Behind The Book; a nonprofit promoting literacy programs in underprivileged schools in New York.

Press: GQ, High Snobiety, Vice