Levi’s Buy Better, Wear Longer

The fashion industry’s overconsumption problem is undeniable, and Levi’s has long been a brand that challenges this status quo. The Buy Better, Wear Longer campaign spotlights Levi’s position as a leader in garment longevity. After all, a pair of Levi’s jeans that remain in style for 30 years is sustainability in action.

We developed a global digital campaign featuring 900+ assets, highlighting stories from six influential change-makers who embody the spirit of environmental justice. The campaign primarily lived on social media and aimed to resonate with Gen Z’s passion for positive change. From hero films to influencer-specific content, every asset told the story of Levi’s standing at the forefront of sustainable fashion.

Press: The Drum, Campaign US, Creative Works, Campaign UK, Complex, MAA, Fast Company, Adweek, Fashion United, Idiva, Sourcing Journal, Zee5, B+T, IOL, Fashionista