Khalid x Levi’s 2

For Khalid’s second collaboration with Levi’s, the goal was authenticity. Centered around the launch of the XX Cargo pants, we captured an intimate “day in the life” of Khalid, embodying his laid-back yet vibrant personality.

Shot in the Hollywood Hills, in a home that embodies "the aspirational expression of the California dream”, the campaign aimed to feel as real as possible, aligning Khalid’s lifestyle with the Levi’s ethos. The content was relatable, candid, and authentic, which made it resonate deeply with both Khalid’s fanbase and Levi’s audience.