Adobe - Vision to Video

For Adobe’s Vision to Video campaign, we celebrated creators who use Adobe Premiere Rush and Pro to bring their visions to life—whether they were new influencers or seasoned professionals. By highlighting these creators through their own content, we drove a 50% increase in download and trial rates for both programs.

The visual direction for the campaign incorporated elements of the editing interface, allowing creators to break the barrier between digital tools and real-world storytelling. The campaign spanned social, digital, out-of-home, and experiential touchpoints, bringing Adobe’s powerful tools into the hands of more video creators.