Levi’s Spring/Summer

Digital campaign for a Levi's global Spring/Summer collection, including a playbook with assets, product vignettes, and guidelines for use across digital and social channels worldwide.

Our goal for this campaign was to capture a casual yet vibrant attitude that would feel relatable and accessible to Levi's customers all over the world. We achieved this by casting diverse talent and shooting on the vibrant streets of Mexico City, resulting in content that felt both nondescript yet broadly relatable.

Contributions: Art direction, graphic design, animation