Levi’s Fall/Winter

Multi-platform campaign for the global launch of a Levi’s Fall/Winter collection; including a playbook with assets, product vignettes, and guidelines for use across digital and social channels worldwide.

Our goal for this campaign was to create a juxtaposition of talent by both shooting models in-studio and street-cast talent in outdoor environments. This allowed us to achieve a balance between editorial fashion and casual lifestyle, which felt both relatable and aspirational to the global Levi’s customer base.

Contributions: Art direction (post-production), video editing, graphic design.