Warby Parker Summer Sun

This mini-campaign’s purpose was to showcase some existing and popular sun styles through still life photography that conveyed a warm feeling of summer.

We developed a visual language that communicated the passing of the seasons, transitioning from the omnipresent cold that permeates from winter into spring and then summer, thawing into the natural beauty and warmth with radiating positivity. We worked with prop stylist Adrian Crabbs to bring a mix of frozen flora, stones, crystals, coral and water to create a vibrant and poetic visual. The outcome takes the audience to feel the seasonal transition that led to this product launch, and the nostalgic feeling of cold ice melting on a hot summer day.

Contributions: Creative Direction, Art Direction