Levi’s Performance

Launching Levi’s subsidiary brand, “Performance,” required establishing a distinct identity for its three core pillars: Flex, Energy, and Cool. We developed a logo, packaging, and design system that set the brand apart while maintaining Levi’s reputation for innovation.

The campaign featured Olympic BMX athletes, who embodied the spirit of Flex, Energy, and Cool. The visuals were dynamic and fast-paced, showcasing the versatility of Levi’s Performance line across print, digital, and social platforms.