Levi’s Fall/Winter

For the global launch of Levi’s Fall/Winter collection, we developed a multi-platform campaign that spanned digital and social channels worldwide. This included a comprehensive playbook with assets, product vignettes, and usage guidelines tailored for a diverse range of markets.

Our vision was to create a juxtaposition of talent by shooting both models in-studio and street-cast individuals in outdoor, real-world environments. This approach struck the perfect balance between editorial fashion and casual lifestyle, offering an aspirational yet relatable aesthetic for Levi’s global audience. The result was a campaign that felt authentic, inclusive, and in tune with Levi’s timeless appeal.