Khalid x Levi’s 1

Multi-platform campaign promoting the first collaboration between Levi’s and grammy-award winning artist Khalid. This campaign also promoted the launch of Levi’s new line of XX Chino pants and Balloon Pants.

Our goal for this campaign was to create a fun and irreverent aesthetic by using bold and colorful backgrounds accompanied by lo-fi touches. We achieved a “behind the scenes” vibe by shooting off the cyclorama, including the film slate, and featuring visible dolly tracks on set.

Contributions: Art direction (pre and post-production), video editing, graphic design