Khalid x Levi’s 1

The first collaboration between Khalid and Levi’s was all about fun. Promoting the XX Chino and Balloon Pants collections, we embraced a bold and irreverent style, shooting off the cyclorama and using bright, lo-fi visuals.

The campaign, marked by its colorful backdrops and visible production elements, created an accessible, behind-the-scenes aesthetic that connected with Levi’s young, fashion-forward audience.

Also, those are my arms, lol.