It’s Time To Mint

Mint’s yearly campaign centers on helping users build positive financial habits. It’s Time to Mint positions the finance app as a daily companion that nudges users toward their goals every time they check in.

We produced a :30s TV spot, experimental out-of-home ads, and over 300 digital assets for social media and direct response. The campaign conveyed the idea that with every small habit, progress is made, and it’s always the right time to Mint.