It’s Time To Mint

For Intuit’s yearly campaign for their finance app Mint, we created a world that tells a story of getting into the Mint mindset; Every time you check in with Mint is a step toward reaching your goals—so with commitment and good habits, there’s always an opportunity to make progress.

We created a production to capture a :30s TV spot, assets for experimental out of home advertisements, and 100+ bite-sized, digital deliverables for use in social and direct response marketing.

The overall sentiment of this campaign is about habit building; how to stack hard-to-start habits onto positive and negative triggers in daily life. Where every time a choice presents itself, something in the world around them reminds them that it’s time to Mint.

Contributions: Creative Direction