Adobe - Vision to Video

A social, digital and experiential campaign for Adobe, celebrating video creators who use both Adobe Premiere Rush and Pro—one geared for entry level influencers, the second for professional level creators.

The campaign drove a 50% increase in download and trial rate for both programs.

Vision to Video celebrates the possibility of the right resources in the right hands, featuring a mix of up-and-coming, and established creators; all through the lens of their own content. The campaign had a wide reach over film, social, out of home and other various touch points.

The visual direction of this campaign brings to life the application by incorporating an element of the editing interface that the creator interacts with, into their own physical world. This visual device allows our principal subject to break the barrier for emphasis and impact; all under the idea that if you share your truth, the world will follow.