OIC

This scope of work included a brand rename and an entire visual and verbal identity for that newly named brand; one that could bridge the gaps between today’s infrastructure and tomorrow’s sustainable world.

What used to be Orion Energy Partners has become OIC; an acronym for their formal name, Orion Infrastructure Capital. For their investments to reach tomorrow, OIC understands our planet has to make it through today–and that means finding environmentally conscious investment answers, that solve real world problems.

We developed a brand identity, design system and personality for OIC to begin the genesis of its new life. The team I led delivered 90+ pages of brand guidelines, presentation templates, a bank of imagery and assets, plus a new website to set the brand apart from others within the–sometimes creatively stale–VC space.

Contributions: Creative Direction