Noah x Warby Parker

The launch campaign for the collaboration between Noah and Warby Parker. Taking inspiration from English dark academia and collegiate counter-culture of the 80s, styled timelessly in a place that is moody and ambiguously ‘giving’ New York and Britain.

We worked with Noah’s owner and CD Brendon Babenzien and the award winning photographer Rahim Fortune to capture the campaign imagery, while I shot the ‘point and shoot’ style super 8mm motion picture as supplementary storytelling for the world we developed for this collaboration’s aesthetic and approach.

This campaign is giving back to the literary community through a donation to Behind The Book; a non-profit that helps with funding for literary programs in underprivileged schools and communities across New York.

Contributions: Art Direction, Creative Direction

Press: GQ, High Snobiety, Vice