Levi’s Buy Better, Wear Longer

The digital global brand campaign for Levi’s sustainability platform. The work includes a playbook with over 900 assets, highlighting stories from 6 influential change makers with toolkits and activation guidelines for Levi’s different markets.

This campaign highlights the over consumption problem that runs rampant in the fashion industry and where Levi’s sits as a brand within that issue. We tapped into the gen-z spirit of positive change and environmental justice–showing that Levi’s is a leader in garment longevity. A pair of blue jeans thats still in fashion after 30 years is truly sustainable–and Levi’s has 150 years of staying power.

The majority of this campaign came to life through social. The massive amount of assets ranged from hero film cut downs, statistical driven moments by the brand to influencer-tailored content; all orchestrated across the 45+ Levi’s social channels.

Contributions: Art & Creative Direction

Press: The Drum, Campaign US, Creative Works, Campaign UK, Complex, MAA, Fast Company, Adweek, Fashion United, Idiva, Sourcing Journal, Zee5, B+T, IOL, Fashionista