Khalid x Levi’s 2

Multi-platform campaign to promote the second collaboration between Levi's and grammy-award winning artist Khalid: the XX Cargo pants.

In contrast with the first Khalid x Levi's XX Chino campaign, our goal for the XX Cargo campaign was to lean into a more candid, intimate, and authentic lifestyle vibe. We wanted to capture the essence of "a day in the life" of Khalid in the Hollywood Hills to embody more of his personality and feel relatable to both his fanbase and the Levi's customer.

Contributions: Art direction, video editing, graphic design, 35mm photography