USAF AGORA

A brand identity project for AGORA: a platform that connects U.S. Air Force personnel to advanced manufacturing resources on demand, to combat part scarcity and improve readiness.

My team worked to develop a brand name, narrative and strategy before creating a visual and verbal identity to take this niche sector of Air Force sustainment into a memorable experience.

The wordmark has customized ligatures within the letterforms to showcase structure and stability, while the brand font feature subtle ink trap style cut-out notches to speak to the attention to fine detail and technicality of advanced manufacturing; the logomark depicts the take off of a well serviced airplane.

Contributions: Creative Direction