Forerunner Ventures

This project was a full brand refresh for the venture capital firm Forerunner. Through exhausted research, we helped shape a brand story that sets them apart from the rest of the finance world.

By highlighting their knack for identifying market changes, investing in the right brands and helping winning ideas thrive, we re-engineered Forerunner’s DNA. Those changes came through messaging, tone and voice, photography, layout and color palette in service of a more dynamic brand. This resulted in a complete website overhaul and revised brand book that put emphasis on their portfolio, mission and editorial style.

Contributions: Creative Direction

Press: TypeWolf