Levi’s Sculpt

Multi-platform campaign for the global product launch of Levi’s Sculpt, a body positive denim line that uses a proprietary stretch technology to fit every body type. For the launch, we developed a visual design system, in-store displays, paid digital media, and organic brand social assets.

Our goal for this campaign was to develop creative that was inclusive and celebrated female confidence. When mixed with dynamic and playful poses, the product benefits of Levi’s proprietary “hyper-stretch technology” shows flexibility and comfort to embrace every curve, size, and shape.

Contributions: Art Direction, video editing